What is the gender and age range of their average buyer? These are only a few concepts; the benefit of recapping is honestly endless, but this can give you an idea of its importance. Recaps are essentially the client's bird's eye view into an event and how it played out. Photos not only allow the client to see what a venue was like, and what the models and consumers looked like, but they can also be used for marketing purposes. Whether that means a post on social media, usage in print advertisement such as pamphlets, specials, and the like, or even website usage; good photos with excellent product placement, depicting customers enjoying a product, are invaluable to brands. This photo isn't just about having attractive models in the picture, it's about making sure everything is perfect, from avoiding backlighting, to selecting attractive backgrounds to the photos, down to making sure there are absolutely no competitive brands in the photos , such as signage or eve