Finishing The Job In Full

What is the gender and age range of their average buyer? These are only a few concepts; the benefit of recapping is honestly endless, but this can give you an idea of its importance. Recaps are essentially the client's bird's eye view into an event and how it played out. Photos not only allow the client to see what a venue was like, and what the models and consumers looked like, but they can also be used for marketing purposes. Whether that means a post on social media, usage in print advertisement such as pamphlets, specials, and the like, or even website usage; good photos with excellent product placement, depicting customers enjoying a product, are invaluable to brands. This photo isn't just about having attractive models in the picture, it's about making sure everything is perfect, from avoiding backlighting, to selecting attractive backgrounds to the photos, down to making sure there are absolutely no competitive brands in the photos, such as signage or even someone wearing a piece of clothing advertising a competitor. Always make sure each photo gives a little snapshot of a moment in time during an event, a moment when everyone was having fun! Remember as well, that if any expenses were made that are expected to be reimbursed, that an itemized receipt was photographed and uploaded. Showing a client that you respect their money starts off your working relationship on a great foot.

Just as important as having good photographs, is accurate demographic data. A recap might not always ASK for the gender and age range of consumers who sampled a product, or visited a booth, or took part in an experience, but keep track of this throughout your event and add it anyway. These numbers are extremely important to target consumers. Every product in the world has a well thought out target demographic, and these categories are endless. Some products are even just marketed to the entire general public, and even at that, there are subcategories the marketing subtly caters to. Whether you are working for a fitness product that is marketed towards a health and wellness crowd, or a laid back, easy drinking beer, marketed towards young men in their twenties and thirties, pay attention to who is engaging with you and what they have to say about the product. Your input might show a client an entire untapped market that is showing interest in their product, because after all, promotional models and brand ambassadors are the eyes and ears for a product out in the field!

Perhaps most important of all when creating a recap, is letting your client know all about your sales! Showcasing your value in the form of sales data sets you apart from the crowd. Think of this as your biggest brag of the recap! Keep track of what was sold while you were working and what (if any) specials were going on. For instance; Taco Tuesday special on tequila, or a special rate for products purchased there at the trade show, or limited time offer. You should know; as well, the regular price of these items. This will both help you let consumers know they are getting a deal by purchasing the product right now, and show your client how well specials and other marketing tactics went over with the consumer. Remember that you are there to boost sales, but most importantly, to create a relationship between consumers and product, as the face of this product. Yes, you want to sell this product today, but you also want to create a life-long buyer out of the customers you interact with!